If you have ever heard anything about SEO, you would have probably heard that it is very important to the success of your digital marketing campaign. It makes your website’s links much more available and accessible, because they rank much higher on the search engine results pages. There are a number of things that you need to do as it relates to your company’s SEO campaign and there are some things that you should not do in relation to that as well. We’ll show you what these things are, below.

  • Never replay to any SEO spam you receive via your e-mail.
  • Never procrastinate about your SEO implementation.
  • Never hire an SEO company and then abandon the entire SEO plan.
  • Never forget that your SEO decision is a very important one.
  • Never spread your content across sever domains.
  • Never submit your URL to search engines, because it’s a waste of time.
  • Never make it impossible for your website to be ‘crawled’.
  • Never use a lot of keywords that are too general.
  • Never try to insert keywords into everything, like your image alt tags or meta tags.
  • Never use lightly-colored or hidden text to add keywords into your page footer.
  • Never put the same title element on each page.
  • Never neglect making you website usable.
  • Never forget about creating exceptional content, just because you think that your customers are uninterested with it.
  • Never develop a link profile which is unbalanced.
  • Never request the exact anchor text on each of the links on your website.
  • Never place your link throughout your blog comments, guestbooks or anything else, because viewers will perceive it as spam.
  • Never worry over the density of your target keywords and closely-related terms.
  • Never get too worried over the Google PageRank.
  • Never check out your SEO rankings daily, because it may cause you to stress over nothing – it takes time for your SEO campaign to really work.

Remember, that as a content marketer, your goal is to engage, inspire and stick with your audience. Your ultimate goal is to convert them. If you need help with this or any online marketing service, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!