Social media is very important for marketing – we think you know that by now. It’s a cheap and easy way to build or expand your brand’s empire. You need to make the most of it by utilizing the best social media platforms and ensuring that you explore their furthest potentials.
In this article, our aim is to show you some of the most powerful social media platforms that you should use to help your marketing campaign. Maybe you’ve already logged on to some of them and started making use of them already, without even knowing it.
- Pinterest: This is an image-based platform that’s one of the best for sharing viral content. It uses its share feature “re-pinning” to allow users to quickly share content amongst each other. This platform has become really popular, allowing companies to create boards that feature images or infographics about their products and services. Keep your images on Pinterest consistent and appealing and you’ll see great benefits.
- Instagram (A.K.A “IG”): There are currently 200 million active users and 60 million photos shared on Instagram daily. It is a more personal-based social platform, since most users share their image and video content with members of their closer circle, like their family and friends. This gives way for your business to portray a much more personal characteristic when it comes to marketing to an audience.
- Tumblr: This is great for blogging (and we know how essential blogging is for marketing). It is used as a platform for mostly self-expression. However, it somehow takes the place of a traditional blog and gives it a social twist. You can easily build vast, lasting connections and you can distribute or publish your content with ease.
- Sulia: This is a kind of new one, which is dedicated to creating a more polished experience for its users on social media. Many popular social media platforms tend to require users to search far and wide to find the content they really want. Sulia, on the other hand, offers you more specialized content.
- Bubblews: You can “think of Bubblews as a guest blogging platform that can generate a separate stream of revenue.” This social media platform actually shares its ad revenues to its contributors – that’s an attractive proposal. This is great for brand promotion too. As time progresses and more people become more interested and aware of the platform (which is fairly new), the distribution of content and the revenue will increase.
- Snapchat: It is a platform which is usually used for personal interactions, but it should not be disregarded in the marketing field. You can send images and videos via this app that can grab the (very short) attention of your audience and send them a message.
Remember, that as a content marketer, your goal is to engage, inspire and stick with your audience. Your ultimate goal is to convert them and these social media platforms can help you do that. If you need help with this or any online marketing service, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!