To be a good content marketer, you must be a good storyteller. You must learn to relate to your audience as deeply as you can. Visual storytelling is a great way to do this, because the visual element of it seems to appeal to your audience quite well.
Did you know that adding good visuals and graphics to your content can generate as much as 94% more views to your work? Yes, you read right – 94%!
Makes you want to try it, right? Visual storytelling doesn’t mean just sprinkling trails of visual posts or stock photos here, there and everywhere. You have to remember that you must strategically place your visuals in a way that will give your audience a great first impression of your company, because your imagery speaks on behalf of your company.
You need to use these three strategies to help you excel in your visual storytelling endeavors:
- Authenticity: Most people are pretty good at identifying mediocre attempts by brands to capture their attention. Your audience doesn’t want lame, unimpressive photos or imagery. Appeal to their emotions and show them something that is relevant or important to them.
- Sensory: Ensure that the imagery you present to your audience stimulates all of their senses, not only appealing to their eyesight. Believe it or not, “images go beyond communicating a place or thing – they can create warmth, evoke nostalgia, or instill modernity.”
- Relevance: This is of great importance to your website. You should have imagery, like photos and videos that are what your audience wants. They must appeal to the values and mindset of your audience members so that it will be able to stick with them.
Take the time to put some effort into creating meaningful and effective imagery for your website, then sit back and experience the difference it makes on your website. If you need help with this or any online marketing service, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!