Marketing promotes the brand, product and or service in a direct or indirect manner usually with the goal of identifying potential clients or advancing a corporate message. Business development identifies strategic partnerships and opportunities within and across segments or industries. Some of these opportunities are transferred to Marketing or Sales for closing.

Our sales plan should be short, simple and to the point. It’s basically our strategic and tactical plan for acquiring new business, growing our existing book of business and making and/or exceeding our sales quota within our sales territory.

There are four basic parts of a sales plan:

  1. New business acquisition strategies
  2. New business acquisition tactics
  3. Existing business growth strategies
  4. Existing business growth tactics

The final part of your sales plan must detail the timeline for implementation of each of the tactics in your sales plan. It’s best to show a week-to-week schedule. Once there is done then you can make marketing much easier. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Remember, that as a marketer, your goal is to engage, inspire and stick with your audience. Your ultimate goal is to convert them. If you need help with this or any online marketing service, you can give us a call! Our website marketing company has the skills to take your SEO, email marketing, social marketing, and business to new heights and dominate your market. Check us out today for all of your marketing needs and more! We’re always willing to help!