For your business to succeed, you need to provide content which will attract an audience to your marketing homebase. Giving away content for free is very important for drawing potential customers toward you, while selling content is very good for business. The questions are – what type of content should you sell? and what type of content should you give away freely? We’ll show you just that.


Examples of the type of content you should give away for free:

  • Content which is attractive to your target audience
  • Content which can encourage loyalty among customers and sharing of your ideas
  • Content which can connect you with peers
  • Content which informs your audience of your value
  • Content which can out you a step ahead of your competitors
  • Content which can answer your customers’ objections
  • Content which can show your audience proof and results
  • Content which can show your prospects why your business is important to them
  • Content which can encourage your audience to want more from you
  • Content which shows your audience who you are as a person
  • Content which rewards your prospects for their attention


Examples of the type of content you should sell:

  • Content which is of a very significant value
  • Content which is very hard to get a hold of
  • Content which is an in-depth, step-by-step guide
  • Content which gives advice which is tailored
  • Content which is exclusive
  • Content which offers a high quality and better technology
  • Content which will offer them a good experience


Remember, that as a marketer, your goal is to engage, inspire and stick with your audience. Your ultimate goal is to convert them. If you need help with this or any online marketing service, you can give us a call! Our website marketing company has the skills to take your SEO, email marketing, social marketing, and business to new heights and dominate your market. Check us out today for all of your marketing needs and more! We’re always willing to help!