Your business website represents you…or at least it should. If you have a well-established business, which offers high-quality products and services, but your website is pretty much ‘crap’, then its visitors will definitely think your business is crap as well.
It’s essential to create a very attractive and appealing website design to represent your website. It will encourage your visitors to stay longer on your website and maybe even make a purchase or two. With the following steps, we’ll show you how you can do just that.
- Position your logo prominently on your website (the upper left hand side is recommended) and make sure that it is linked to your homepage to ensure easy navigation. Also, see to it that the logo you use is a high resolution image.
- Don’t overdo it on your webpage. Remove the clutter and just keep it simple – be minimal with the visuals and use short, informative texts to ensure that your viewers remain interested and remain on your site longer.
- Use neutral shades of color as your main color palette and then add some brighter shades to highlight certain important areas of the page. This gives your website a relatively clean, sophisticated appearance.
- Don’t use generic photos. Go for own quality photos or buy professional stock photos to add illustration to your website or to complement your content. That will definitely grasp the viewers’ attention.
- The font you use on your website is very important as well – ensure that it is easy to read, simple and clear. Make sure that it is spaced out well and try not to use styles that contrast your company image too much.
- Try not to use Flash, because it really just isn’t the most user- or search-friendly solution for your website despite its attractive appearance. You need to ensure that your website is simply easy and effective to use.
Remember, that as a marketer, your goal is to engage, inspire and stick with your audience. Your ultimate goal is to convert them. If you need help with this or any online marketing service, you can give us a call! Our website marketing company has the skills to take your SEO, email marketing, social marketing, and business to new heights and dominate your market. Check us out today for all of your marketing needs and more! We’re always willing to help!