Yes, there is a link between customer service and marketing. You need to consistently create an experience for the customer, which will have them coming back. They will become much more loyal to your company, based on the treatment they receive every time they interact with you.
We’ll explain how this works, buy using these three concepts.
- The customer’s experience with the company does a lot more than the attractiveness of the price that the company offers. These are the two basic things a customer asks himself when he is about to make a purchase: “Do I have enough money?” and “Will this product improve my situation?” The first question is definitely important, but the second statement is even more important. It leaves a huge opportunity for you to interact with the customer and make their experience a great one.
- Customers love to talk about their experiences. This goes for the good and the bad experiences. That’s why it is so important that you ensure that the experience you provide for your customer is a great one, because they will tell their friends about it.
- Social media has magnified the extent of the experience. In other words, the words of an angry or a happy customer will reach much further with social media. That’s why, their experience should definitely be on the strongly positive side of the scale, to ensure that it doesn’t get spread across the internet and give your company a horrible name.
Your ultimate goal is to convert your customers, but you can only do that if you do what’s necessary to give them the best customer experience possible. If you need help with this or any online marketing service, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!