It can send loads of traffic your way, it can increase your search engine ranking and it can lengthen your email list – it is guest blogging. Everybody has a blog nowadays. That’s why it’s so hard to compete. Guest blogging offers an advantage, however. Have you ever considered guest blogging on a site that already has an audience that fits your target description? It would be a good idea.
- You will not have to put in much effort because you will reap the rewards of the site’s hard work.
- You gain backlinks, linking the target audience directly back to your site.
So, what are some steps you can take to get your guest blog published on a top site? We’ll be glad to show you.
First, “create a prospect list”. Figure out who your potential customers are and where the larger numbers of them are also. Know what sites they visit and what blogs they want to read. You can do this by “conducting customer development interviews, searching on Google for words and phrases your customers are likely to use and researching with audience intelligence tools…”
Second, “create awesome content”. Remember that if you want any popular website or blog to accept you as a guest blogger, you must show them that you are worthy of their time and that your content is valid and valuable. As in all blogging, you must know what people want and give it to them in your blog.
Third, “pitch, fail, repeat until success”. Send an idea or a title before you send the actual post…or you can actually send a draft so that the prospective website editors can grasp an idea of the content you plan to send to them.
Fourth, “network like a [champ]”. Referrals from trustworthy sources are great for convincing editors to publish your content. Get to know people, learn about different blogs, meet editors, network with other bloggers – go all out! It may not seem very helpful now but it will push you a notch higher when you’re ready to apply for guest blogging.
Fifth, “climb the ladder”. Start small – try to get your work published by small, highly relevant sites, and then you can try to move on to the bigger ones. Don’t judge the size of the sites, look at their results. They can bring a lot of traffic to your blog and you can build your reputation, social proof, and track record.
Sixth, “follow instructions”. Make sure that you do as the editors say for pitching. Different sites mean different guidelines for their guest bloggers. Don’t be arrogant – follow their instructions humbly, and who knows, maybe one day a little negotiation may open a doorway for you to alter their guidelines and preferences for you on their site.
Seventh, “be persistent”. Yes, you’ve followed all the above instructions, but you haven’t gotten through with anything so far. Send follow-up emails. Try bettering your game-plan and apply again. Don’t give up!
It might be a little tricky at first, but try focusing on these pointers and you can be a great guest blogger on a popular website in no time! If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!