You use exclamation marks for emphasis or to show command or excitement, right?! Well, that’s what you use it for, but that’s not what they actually do! You should probably rethink using it so often in your writing! We’ll show you why!
Much more often than not, marketers choose to use exclamation marks in the content of their blog articles, web pages and landing pages. The ultimate aim is to convert their audiences, so they try to project a sense of excitement with an exclamation mark. People use it a whole lot, but they don’t understand what all those exclamation marks really do to the content they share.
Exclamation marks tend to make your message look cheaper. It seems that many viewers have made a connection between those marks and the lame sales commercials or fraudulent deals they’re bombarded with. So when you think you’re boosting your message, you’re actually dragging it down.
Learn how to do things like customizing your font size/style, headers, bold, sub topics and other things, to make your message stronger and more effective. It’s all about gaining trust before you can gain clients. Exclamation points don’t help you out in that area at all, so forget about them.
These tips aren’t hard, so there’s no need to fear. Just use the tips that apply to you and see how your success rate soars. If you need help with this or any online marketing service, you can give us a call. Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more. We’re always willing to help!