“You’re only as strong as your weakest link!”


The quality and quantity of your content can really do a lot for your Search Engine Optimization. The bigger and better it is, the more likely people will find it faster. You also need to keep your content goal-oriented too. That’s how you’ll be able to stay right on track with making your content much more readily available.


Focus on things like:

  • “Brand awareness or reinforcement”
  • “Lead conversion and nurturing”
  • “Customer conversion”
  • “Customer service”
  • “Customer loyalty/retention”
  • “Customer upsell”
  • “Passionate subscribers”


Remember, your content must get links and has links; it would not be ranked by search engines. If the search engines don’t rank your content, then people won’t be able to find them. If people can’t even find them, how will they read them? That would mean you’re just wasting time.


These tips will help you to get linked:

  • Try to use co-citations in your content. Co-citations are where “your brand is mentioned but not linked”. Don’t worry Google tracks that too, so you’ll get just as much recognition. So, link or mention other brands within your content, so Google will recognize them and therefore, your site. Co-citation works the same way and simply compensated for when you cannot add the other brand’s link to your content.


  • Focus on great content, not keywords. Basically, you don’t need to put so much effort into including keywords in every post you do. You just need to create quality content and your keywords should automatically appear.


  • Keep your mind on your niche. That will help you to get more links from various other websites. You want to keep getting links from good, relevant websites, but straying from your niche will cause you to get just the opposite.


  • Don’t optimize your anchor text. It is better that you use “sentence fragments, branded terms, or other innocuous words in your anchor text” instead of optimizing your anchor text. Using anchor text that is (most likely going to be) the same as the page title and content, can get the site penalized.


  • Be social with other blogs and other websites. That is usually a great way to get links to your content. They’ll notice you commenting and participating in their affairs and so they’ll most likely return the favor.


  • Try internal links. Don’t forget to include links from your page to another one in your very own website. It can do things like “…[improve] dwell time, [reduce] bounce rate…[increase] overall page views across the site…”


Were these tips helpful? We sure hope so! If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!